Control the market effectively
84% of marketers cannot measure and report on the contribution of their programs to the business.
Marketing and sales decisions without supported data miss out on a 15-20% increase in marketing ROI
79% of marketers don't employ analytics to measure marketing ROI for all marketing engagement.
Only 22% of marketers have data-driven marketing initiatives that are achieving significant results
Only 36.6% of companies use analytics to drive customer acquisition.
Only 16.6% of marketers use marketing analytics to inform
Identify customer problems and prevent before they arise. Apply Intervention analytics to disrupt undesirable actions of a customer.
with customers and internally with the business managers.
Assess best and
worst case scenarios which point to tangible strategic actions.